Frito's Character Design

We were asked to do a design round for a sassy female doll -like Frito spokesperson.This was my color version with a BAD package photo.This is the original drawing for the color.

A "Something about Mary" Frito hairdo .

Hawaiian Flinstones

This was a prime time TV pilot with a proven writer, the brief was , "We want the Hawaiian Flinstones, but current, " So I designed this family with the lovable, dopey dad ,The tolerant hardworking military mom .

The sarcastic, intelligent daughter and the obnoxious son.They said I took the Flinstones thing too literally .

After the design direction changed I was relegated to secondary characters like these horny sargeants and entitled tourists .

"Happy" Faux Music Video

This was a down time project at wildbrain that was originally intended to be a quick turn around CG piece that would show off a "down and dirty" style of CG that we normally didn't get considered for. We cobbled together a couple of Yo Gabba songs for the soundtrack and didn't fuss about the story too much since it was just supposed to be a "look" piece, not a short film. Later we added the forest animal flash sequence because the story was .... ahhh .... too minimal. I wrote, directed, story boarded and designed the characters. The wildbrain CG department did a great job of modeling, rigging, animating and lighting despite the fact they thought that it was weird and indulgent. Nick Hewitt art directed and made it pretty while Nathan Stephens went crazy with the AfterEffects lens flare action.

This was the original tiny concept art.

My character turn around.

My rough color studies, later redone and made fabulous by Nick Hewitt.

House Mite Character for Feature Pitch

I got a rare chance to work on some feature development at Wildbrain about a year or two ago . In between commercials I got about a week to to do some character designs of a heroic house mite with the personality of Paul Giamatti. The only other direction was that they would rather the character looked like a toy than an insect, since the world of CG insects had already been thoroughly explored.

This rough was selected from about eight different other versions of the hero .

A more detailed turn around .

His family.

Poses and attitudes .

Big Mo' Character

We were given an audio track of an obnoxious mortgage character that sounded like Ted Knight or John Goodman .

The client liked this character below but the pose was too threatening .A less threatening pose.The studio I worked at wouldn't even send this one , I'd like to think it was the nipples .This was the winner .They even modeled him in 3D , but alas they never made the commercial .

CC Lemon

This was one of my favorite commercials from way back in my Colossal days. Japanese dream clients plus a "jungle" sound track what could be better. I directed, boarded and designed this spot.

Empowered Female Character Designs

These are empowered cross training Nike customers .

These "powerful" characters were for Midol ,our female clients kept asking for more jewelry , more sassiness and more cleavage .

This a rough and a not quite cleaned-up version, of an empowered domestic engineer spokesperson for some forgotten pharmaceutical product .

Girl Bee Characters

These characters were designed to be the girlfriend of a certain bee cereal spokesman .

Camelia Characters

These characters were designed for some spots and package art that would advertise a French- baby gum -numbing ointment .

Chicago Transit Authority

This is a Chicago Transit Authority ad that I directed and storyboarded. It was designed by Carlos Aponte. I never understood the groundhog they made me put in the boards.