OATMEAL Pitch

This was a test for a pitch for an oatmeal commercial , conceived by a very funny agency . We turned this around in about 24 hours. I story boarded, picked the very familiar scratch track and scanned the oats.Mike Overbeck animated this in about 8 hours on Photoshop 3's animation plug-in that he had never used before . WARNING ; to all you delicate flowers out there, this piece has swearing in it.

The actual story concept was that soldier oats were at war with high cholesterol food , these are designs for deadly tempura shrimp disguised as innocent forest creatures.This pitch was rejected by the oatmeal clients. It was fun, no time to second guess .